5 Environmentally Friendly Fashion Brands To Buy Into In 2019

Sustainability has arguably been the most used term in recent fashion history. As the ethical fashion movement gains momentum through campaigns such as the ‘No Buy’ initiative, consumers are now looking for sustainable brands that are equally as accessible and stylish. Although limited in the past, new brands are constantly emerging that satisfy this growing demand. This article will take you through five of the best guilt-free brands to add to your wardrobe without looking out of place.

With the aid of influencer promotion, Veja has grown in recognition as a trainer brand with a conscience to directly rival its larger, less ethically concentrated competitors Vans and New Balance. As well as promoting an animal-free collection, the French brand is transparent about their production process and demands fairtrade materials. Well worth the investment price!

A company from once small beginnings, Rapanui has led the way for future retailers to follow in terms of achieving a truly sustainable fashion company. Their clothing is young, design focused and thought-provoking. A recent campaign saw a collaborative collection with Bella Freud which attracted promoters such as Kate Moss, highlighting their relevance and success. With items starting at just £12, there’s no excuse!

Arguably the pioneer of conscious fashion, People Tree began in 1991 and their core values have not changed since. Their pieces are timeless, sourced ethically from fair trade organisations and allow for the continued support of the community’s which make them. People Tree have also expanded into mainstream sites such as ASOS, helping to grow consumers access their collections and to shop ethically more easily.

Their tagline ‘Modern basics. Radical transparency’’ embodies what Everlane is about, and their products prove it. Supplying high-quality essentials for men and women with unquestionable production transparency, Everlane fills a gap in the market for sophisticated sustainability in pieces that will never go out of style, a reaction to traditional fast fashion.

Mud jeans have created an innovative platform that aims to make retail rental mainstream, a move toward a circular approach to fashion production. Through their site, you can lease a pair of jeans for up to 12 months. After your rental, the jeans are returned to be made into new items and you can choose a completely new pair. For those who love to shop, this is a great alternative to high street fashion and means your shopping addiction can be contained with no environmental cost.

Hopefully, this roundup has demonstrated how easy sustainable fashion is becoming to buy and encouraged you to look beyond traditional retailers to spend money with those who help advocate for real environmental change.

Words by Rhiannon Hudson