Weekly Fashion Refresh
Boohoo and the Wool Ban
This weekend, news emerged that online retail giant, Boohoo had made plans to stop selling products containing wool; instead switching to synthetic fibres. A big cheer could be heard from animal rights activists and many others who refuse to buy animal products in their clothing.
However; shortly after this statement was released, it was retracted. This was apparently due to backlash from farmers who insisted that no harm came from sheep shearing and instead, stating that it was actually good for the sheep, as they do not overheat after being sheared.
Instead, the Boohoo group issued another statement, expressing that they would continue to sell products with wool in, sourced from sustainable and animal-friendly farms.
“Boohoo are committed to ensuring the wool used in our supply chain meets high levels of animal welfare, and will continue to use wool as a sustainable material” (Boohoo, 2019).
It seems like they wont be retracting this statement any time soon, so was it a publicity stunt gone wrong?!
InTheStyle to Stop Retouching Imagery
Following in the lead of other online retailers, InTheStyle have issued a pledge to stop airbrushing and retouching their images. This is a big step for the brand, as many retailers still use retouching software's to sell consumers an aspirational lifestyle alongside the product being sold, that normally doesn't exist.
Simply just issuing a statement was not enough for InTheStyle to stand out, they have infact created a whole campaign based around this change: #ITSjustgotreal.
This campaign features nine women made up of influencers and models. The images released of these women will not be retouched or airbrushed, to let consumers know, that even celebrities have their flaws. This will also carry over to every element of their website, and social media presence.
We think this is a great move for InTheStyle and will certainly win some good publicity. It is about time that we embrace our cellulite, love handles and more!
Next to Sell F&F
It is all change in the high street, in the efforts to increase sales and to stay relevant. This is why Next and Tesco clothing brand, F&F have merged together, to sell F&F on the Next website.
The collection being sold is currently limited to womenswear only, however, if this collaboration is a success, more products may be added. This brave move should see F&F become more popular due to the larger customer base that Next have through their eCommerce store; compared to the lower footfall in F&F departments. By targeting the same consumers, we have no reason to believe that this wont be a success.
Words by Rebecca Jones
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